Marketing Concept That Was First Proposed As A Theory. 8 provides two reasons why marketers did not use the concept earlier. Felton stressed the importance of integration and coordination of all the marketing functions defining the marketing concept as a corporate state of mind that insists on the integration and coordination of all the marketing functions which in turn are melded with all other corporate functions for the basic purpose of producing maximum long-range corporate profits.
8 provides two reasons why marketers did not use the concept earlier. The 4 Ps have been associated with the Marketing Mix since their creation by E. Baker 1974 1991 presented a broad treatment of marketing definitions which positions marketing as a hybrid management field intertwined from microeconomics statistical mathematics and psychology.
Homogenous almost universally applicable concept transcending cultures as well as contexts Cannon 1980.
Sustainability is the primary factor for the business and the environment. Felton stressed the importance of integration and coordination of all the marketing functions defining the marketing concept as a corporate state of mind that insists on the integration and coordination of all the marketing functions which in turn are melded with all other corporate functions for the basic purpose of producing maximum long-range corporate profits. In 1976 the publication of Robert Bartels book The History of Marketing Thought marked a turning-point in the understanding of how marketing theory evolved since it first emerged as a separate discipline around the turn of last century. Relationship marketing entails forging long-term relationships with customers which can lead to repeat sales reduced costs and stable relationships.
