Marketing Vs Selling Concept. 1 Process of marketing starts with the identification of customer need creation of product based on market research and delivering product in such as way that satisfies consumer need. The focus of the marketing concept is on the customers or buyers and finding out ways to produce such a product that would satisfy the needs and wants of customers.
SELLING CONCEPT VS MARKETING CONCEPT SELLING CONCEPT Inward focus on business. In marketing the customer creates market demand. Marketing concept is much better and more profitable in selling concept.
Indeed in small organizations the same people typically perform both sales and marketing tasks.
On the other hand the concept of selling emphasises only on the requirements of the seller. Production concept helps improve existing or new products in terms of quality and costs. What is the difference between Marketing and Selling. SELLING CONCEPT VS MARKETING CONCEPT SELLING CONCEPT Inward focus on business.
