Marketing Concept Goods. When buying consumer goods a consumer almost always has a predetermined notion or need or pattern for buying both convenience and specialty goods. Thus we can say traditional marketing was the process by which goods were made available to the consumers by the producers ie process of marketing started after the goods were produced and ended when those goods were sold.
This concept places emphasis on free association between buyers and sellers to fix the price of goods for buying and selling. The key assumption underlying the marketing philosophy is that a market should make what it can sell instead of trying to sell what it has made 5. Marketing is the process of getting the right goods or services or ideas to the right people at the right place time and price using the right promotion techniques and utilizing the appropriate people to provide the customer service associated with those goods services or ideas.
Thus we can say traditional marketing was the process by which goods were made available to the consumers by the producers ie process of marketing started after the goods were produced and ended when those goods were sold.
The key assumption underlying the marketing philosophy is that a market should make what it can sell instead of trying to sell what it has made 5. Thus we can say traditional marketing was the process by which goods were made available to the consumers by the producers ie process of marketing started after the goods were produced and ended when those goods were sold. A specialty good is a type of consumer goods that is important enough to motivate people to make a special effort to acquire it. However even so the ones Kotler revealed still play a considerable role in our day to day work.
