Marketing Concept Slideshare. Today most firms have adopted the marketing concept but this has not always been the case. O Used to identify the customer to keep the customer and to satisfy the customero The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitableo The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets.
Marketing concepts are the philosophies beliefs or attitudesadopted by companies or marketers in relation to markettheir product. The marketing concept and the selling concepts are two extreme concepts and different from each other. Core Marketing Concepts Needs Wants and Demands Target Market Segmentation andPositioning Offerings and Brands Value and Satisfaction Marketing Channels and Supply chain Competition Marketing Environment.
As this it works on the needs and demands of the customer.
THE SOCIETAL MARKETING CONCEPT The societal marketing concept holds that the organizations task is to determine the needs wants and interests of target markets and to deliver. Concept Objective Advantages and Limitations. Philip Kotler the eminent writer defines modern marketing as Marketing is social and managerial process by which individuals and groups obtains what they needs and wants through creating and exchanging product and value with others Careful and detailed analysis of this definition necessarily reveals some core concepts of marketing shown in Figure 4. THE SOCIETAL MARKETING CONCEPT The societal marketing concept holds that the organizations task is to determine the needs wants and interests of target markets and to deliver.
