Marketing Library Concepts. The history of marketing library services began long before the concept was born. Marketing as a concept and as a practice still seems unknown to many library and information personnel.
Youll find articles on a variety of topics including business direct mail email lead generation marketing social media and more. Marketing is frequently viewed as a set of strategies. Libraries have come to appreciate the contribution and application that marketing concepts can make.
It carries five dominant themes throughout in order to expose students to marketing in todays environment.
7 ps marketing strategies of Libraries 1. Market research helps to determine what library users are looking for in the way of product features such as variety quality and design and what benefits such as good performance quality reliability and. Marketing as a concept and as a practice still seems unknown to many library and information personnel. In web terms it means copy or images that appear on a page before the user needs to scroll.
