Marketing Concepts Used By Apple. The term marketing mix was coined by Neil H. Focusing on attractive value proposition.
Wherein I have discussed the strategy used by Apple for pricing ie. The way we challenge the status quo is by making our products beautifully designed simple to use and user-friendly. The combination of retail distribution and E-commerce gives a complete market reach to Apple.
We believe in thinking differently.
Moreover marketing communication mix of Apple Inc. From the home page itself. Promotions Integrated marketing concepts IMC are the processes that assure that all brand contacts received by a customer or prospect for a product service or organization are relevant to that person and consistent over time Kotler Keller 2012 p495. Bordon in his article titled as The concept of the marketing mix The Marketing Mix 2010.
