Marketing Concept Vs Marketing Orientation. Marketing orientation is the business approach that dictates all the processes within that organization. Ad Search Courses Marketing.
The marketing concept is a philosophy of doing business which puts the customers needs at the centre of the organisation. A market orientated company puts the customer at the heart of the business. In general the phrase marketing orientation is a marketing term whereas market-oriented is typically an economics term.
The Marketing Concept.
You can orient your business toward one or both but in general most. It means the entire process of satisfying the needs of consumers. In this approach the marketer says that the customer is always right and his needs and wants should come first. Marketing orientation means a company operates with a market- or.
