Marketing Concepts Based On. Its all about knowing the target market. Consumers satisfaction products and services should be created to satisfy customers needs.
So the marketing concept came into existence. When a business uses modern marketing concepts the must understand that they are measuring success based on the ability to find out what future consumers wantneed then offering services that satisfy those wantsneeds. This concept can be considered as an opposite to product concept which emphasises on finding the right products for the customers rather than finding the right customers for the products.
The marketing concept is based on the philosophy that sale depends on a customers decision regarding a product rather than excessive sales unlike the sales philosophy.
The marketing concept is customer-oriented. Today most firms have adopted the marketing concept but this has not always been the case. This concept can be considered as an opposite to product concept which emphasises on finding the right products for the customers rather than finding the right customers for the products. The marketing concept does not target to maximize profitable sales volumes but to generate profits through.
