Marketing Concept Value Definition. Selling is one part of marketing which deals with persuading customers to buy products that are available with seller. Marketing concepts are driven by a clear objective that takes into account cost efficiency social responsibilities and effectiveness within a particular market.
Value Benefits - Cost. They would also be capable of exchanging products with each other. This concept of market focuses on a situation where all buyers and sellers would be able to communicate with one another.
Lets take an example of 2 eternal rivals Pepsi and Coke Both of these companies have similar products.
Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs. The marketing concept is a process when a company plans and implements to maximize profit by increasing sales satisfying customers needs and beating competitors. Marketing concepts are driven by a clear objective that takes into account cost efficiency social responsibilities and effectiveness within a particular market. They would also be capable of exchanging products with each other.
