Marketing Concept Used By Apple. Is both product oriented and market oriented. This allows Apple to charge high prices for their products.
It can be labeled as product oriented because it focuses on the quality of its products and uses innovation to break into new market segments. Apple and cult marketing The concept of cult marketing pertains to the goal of achieving a status in which a product or a brand attains a committed customer base with consumers characterized not only by loyalty but also a near fanatical behavior. Most of the marketing is free of things like feature lists pricing or expensive special effects.
The term marketing mix was coined by Neil H.
Apple designed developed and marketed I Pads. Most of the marketing is free of things like feature lists pricing or expensive special effects. This allows Apple to charge high prices for their products. In the Marketing strategy of Apple it has three target groups.
