Marketing Concepts Glossary. Glossary of Marketing Definitions access Access to library materials and services on one dimension is represented in the location of physical facilities. Its a one-stop resource for finding the meaning of common and uncommon phrases any marketer may encounter on the job.
It is the culmination of years of studying and learning the industry and it took over 3 months to put together. The marketing industry is full of complex concepts terminology and acronyms. From a managerial perspective the process of identifying customer needs and developing pricing.
Offensive Marketing A competitive marketing strategy the purpose of which is to win market share away from other players in the market.
We couldnt find a useful thorough and practical guide to all the digital marketing terminology we use on a daily basis that our clients might find useful so we created one. Passion wants to make the digital marketing world more accessible to everyone especially since our industry is often riddled with acronyms and complicated language. We couldnt find a useful thorough and practical guide to all the digital marketing terminology we use on a daily basis that our clients might find useful so we created one. Its a one-stop resource for finding the meaning of common and uncommon phrases any marketer may encounter on the job.
