Marketing Concepts For Libraries And Information Services. 2200 special libraries government health law corporate and other disciplines 8 major collecting institutions national state and territory libraries Some 2770019 people describe themselves as library and information professionals or as working in the library and information sector. L Create a library web page for the users.
The other thing that is key is that not everyone perceives the same value in library services. According to the Association of Research Libraries ARL marketing is the process of planning and executing such aspects of library services as the conception pricing and promotion of ideas goods and services to create interactions that will satisfy organizational objectives Association of Research Libraries 1999. 2200 special libraries government health law corporate and other disciplines 8 major collecting institutions national state and territory libraries Some 2770019 people describe themselves as library and information professionals or as working in the library and information sector.
Use of social media would empower users to have more exposure of library services increase traffic to the website cultivate more responsive audience as well as increase the usage of library products and services.
Download as RIS Publisher. The aim of this study to attempt to correlate marketing as a concept to the provision of library services. Libraries are also being managed in a more democratic way due to flexible communication system and efficient work organisation. Emerald Group Publishing Limited.
