Marketing Concepts Needs. Humans also have strong needs for recreation education and entertainment. The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs better than the competition.
The concepts of need drive want and demands are important in marketing. Marketers might promote some specific objects and make people want those objects for their needs. To understand the marketing function we need to understand the following core set of concepts.
To understand the marketing function we need to understand the following core set of concepts.
Relationship marketing entails forging long-term relationships with customers which can lead to repeat sales reduced costs and stable relationships. Customer and the company. However there are substantial differences among these terms. Starting with the core marketing concepts is a great kickoff.
