Marketing Concepts Trends And Tasks. PRODUCT CONCEPT OF MARKETING This concept believed that the consumers will favour those products that offer the best quality performance and features and therefore the organization should devote its energy to making continuous product improvements. Each of the concept was developed as per the need of the marketAs the market changed so did the concepts of marketing.
There are 5 different concepts of marketing each of which vary in the function that they deal withFor example production concept deals with production and selling concept deals with selling. Accomplishing this task is the motivation for all business marketing decisions and making the consumer happy is the ultimate goal. The marketing concept involves identifying consumer needs and wants and then producing products which can be goods services or ideas that will satisfy them while making a profit.
Selling concept where the business believes that its products will sell only through active promotion and selling and the customer will not respond until pushedIn short it is a matter of the business trying to sell what it makes rather than make products to meet the markets needs.
Relationship marketing entails forging long-term relationships with customers which can lead to repeat sales reduced costs and stable relationships. Each of the concept was developed as per the need of the marketAs the market changed so did the concepts of marketing. Product Price Promotion Placeo Also formulates the most effective strategies in order for the firm to cope up and meet the ever. Accomplishing this task is the motivation for all business marketing decisions and making the consumer happy is the ultimate goal.
