Marketing Concepts Slideshare. New Marketing Realities Network and Information technology Globalization Deregulations Privatization. THE SOCIETAL MARKETING CONCEPT The societal marketing concept holds that the organizations task is to determine the needs wants and interests of target markets and to.
NEED Needs are basic Human requirements for air foodshelter Human also have strong needs for recreation entertainment and 3. Mainly marketing concepts denote the philosophies a business uses to define and accomplish the needs of its customers serving both the consumer and the company. A concept is an orientation or a philosophy.
The Production Concept The Product Concept The Selling Concept The Marketing Concept The Societal Marketing Concept.
Marketing concepts are the philosophies beliefs or attitudesadopted by companies or marketers in relation to markettheir product. The production concept holds that the consumer prefer the goods which are easily available at lower prices. Thus marketing concept is the way of life in which all the resources of an organisation are mobilized to create stimulate and satisfy the consumer at a. As this it works on the needs and demands of the customer.
