Marketing Concepts And Strategies. AU - Ferrell OC. BT - Marketing concepts and strategies.
It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in. AU - Pride WM. Concepts and Strategies is a full re-write never a minor revision.
The development of a marketing strategy involves the identification of target market segment setting of short-term and long-term goals pre-requisite consumer research and the implementation of ideas to get the attention of people.
Perfect for students of all backgrounds and interest levels the sixth edition of Dibb Simkin Pride and Ferrells Marketing. The development of a marketing strategy involves the identification of target market segment setting of short-term and long-term goals pre-requisite consumer research and the implementation of ideas to get the attention of people. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in. Others such as variations.
