Societal Marketing Concept Theory Definition. The very first fonnal definition of social marketing was tbat offered by Kotler and Zaltman in 1971 p. The marketing growth has occurred by virtue of five concepts which are manufacturing product selling marketing and societal.
A societal marketing plan takes traditional marketing and extends it to include the social concerns of the customer. Societal marketing concept definition The Societal Marketing Concept believes that the company should make marketing decisions by considering consumers wants the companys requirements and societys long-term interest. The very first fonnal definition of social marketing was tbat offered by Kotler and Zaltman in 1971 p.
The concept of societal marketing holds that a marketer has to make better marketing strategies by considering societys welfare company requirements and customer demand.
Answer 1 of 10. Societal marketing creates a big public image of the company in its customers minds. Societal marketing concept goes beyond the marketing concept because it is concerned with the long-term benefits of the consumers and the well-being of society. In February 2012 iSMA and ESMA began an iterative and inclusive process to develop a consensus definition of Social Marketing.
