What Is Marketing Concept Based. The marketing concept is the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customers but also the accomplish the goals of the organization. The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs better than the competition.
There is a lot of comparison shopping. Significance of the Marketing Concept. Today most firms have adopted the marketing concept but this has not always been the case.
Significance of the Marketing Concept.
The marketing concept As stated earlier the marketing concept places the consumer as the main priority for business operations. Marketing conceptapproach - Consumers want to see the products meet their wants and needs more than the competition. Society and human welfare in every action product service or innovation the company must put society first. The Marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organizational goals.
