What Do The 4 P Of Marketing Mean. What is 4 Ps of Marketing Product Mix. But theoretically the marketing mix is a much broader term.

The Marketing Mix 4 Ps. Here are the principles used in the application of the right marketing mix starting with the 4Ps. The 4 Ps refers to product price place and promotion.
Often the three additional Ps - process people physical evidence is also added and called 7 Ps of Marketing.
The 4 Ps have been associated with the Marketing Mix since their creation by E. The four Ps of marketing otherwise known as the marketing mix are product price place and promotion. This classification has been used throughout the world. It helps you to define your marketing options in terms of price product promotion and place so that your offering meets a specific customer need or demand.