Traditional Marketing Concept Definition. Traditional marketing is a rather broad category that incorporates many forms of advertising and marketing. The traditional concept states that the objective of the business is to earn.

11 Research problem Different tools of traditional marketing have been. Marketing is currently defined by the American Marketing Association AMA as the activity set of institutions and processes for creating communicating delivering and exchanging offerings that have value for customers clients partners and society at large. Print magazines newspapers etc.
Print broadcast direct mail and telephone.
Many of the common and most tried offline marketing tactics come under the following five major categories. Print magazines newspapers etc. The traditional concept states that the business aims to make a profit through the production and marketing of products. Marketing is currently defined by the American Marketing Association AMA as the activity set of institutions and processes for creating communicating delivering and exchanging offerings that have value for customers clients partners and society at large.