What Marketing Concept Does Nike Use. Nike can reach its desired audience by sending emails to consumers who have signed up to join the companys mailing list which shows their desire to receive e-mails from the company. The brand uses photos and videos to effectively communicate its core values.
Banking heavily on visuals the brand on Instagram is personifying their product to promote them on social media. Nike has done it again. My belief is that Nike not only is a marketing-oriented company but also has used 3Ps out of 4Ps marketing mix model effectively including product place and promotion.
Nike are strongly customer-focused heavily committed and give the superior value for customers.
Since Nike focused on the users who embrace product understanding and closeness and thus heed less regarding the product. As they are busy with their own work pressure and economic recession added to this severe market. Storytelling as a marketing strategy has proved to be extremely effective for brands. The brand marketing campaign that defined Nike.
