Marketing Key Concept. The marketing concept is a process when a company plans and implements to maximize profit by increasing sales satisfying customers needs and beating competitors. Key concepts in marketing and international marketing Giorgio Gandellini 2010 Page 5 of 9 Licensing.
Marketing is the management process responsible for identifying anticipating and satisfying customer requirements profitably Chartered Institute. 22 The marketing concept The marketing concept is a philosophy which states that the key to achieving goals is to determine the needs of the target customers and to satisfy those needs more efficiently and effectively than competitors. Marketing has now a much wider connotation.
Consumers satisfaction products and services should be created to satisfy customers needs.
Philip Kotler defines this concept as. What is the marketing concept and relationship-building. Society and human welfare in every action product service or innovation the company must put society first. Consumers satisfaction products and services should be created to satisfy customers needs.
