What Is 4 P S Of Marketing. Product - The Product should fit the task consumers want it for it should work and it should be what the consumers are expecting to get. But theoretically the marketing mix is a much broader term.
Place The product should be available from where your target consumer finds it easiest to shop. Product price Promotion Place. McCarthy provides a framework for marketing decision-making.
Again getting any of these elements wrong may destroy the rest of the factors you got right.
But theoretically the marketing mix is a much broader term. We are taught that the four aspects must work together in a carefully orchestrated balance or the product will fail. Marketing Mix is a set of elements the 4Ps that are the four decision-making areas in Marketing. This is true because the 4Ps factors are interdependent and rely on one another for an effective strategy.
