Marketing Concept Model. The societal marketing concept is based on three interlinked aspects. Product - The Product should fit the task consumers want it for it should work and it should be what the consumers are expecting to get.
The marketing concept holds that the key to achieving its organisational goals consist of the company being more effective than competitors in creating delivering and communicating customer value to its chosen target markets in order to satisfy the customers at a profit. Place The product should be available from where your target consumer finds it easiest to shop. The Marketing Mix 4 Ps.
O Efforts can be concentrated on targeted marketing to attract a specific consumer groupo After target market is identified it is learnt how to drive customers to the product regardless of the industryo Done using market research which is used as a marketing strategyo Market research is the process of using various techniques to collect.
The Marketing Mix 4 Ps. Society and human welfare in every action product service or innovation the company must put society first. A concept model is a visual representation of a set of ideas that clarifies the concept for both the thinker and the audience. 22 The marketing concept The marketing concept is a philosophy which states that the key to achieving goals is to determine the needs of the target customers and to satisfy those needs more efficiently and effectively than competitors.
