Marketing Concept Vs Selling Concept. Satisfaction of consumers is the essence of the marketing concept. Selling has a product focus and mostly producer driven.
The ultimate end of both selling and marketing is to maximise profit by promoting sales. But in certain niche segments where very few companies operate selling concept still works well. Selling and Marketing Concept.
Profitability through sales volume Less favorable in a competitive environment.
Sales are the process of rounding up customers to increase sales. With selling concept businesses are defined by the goods and service they sell. A true marketing minded firm tries to create value satisfying goods and services which the consumers will want to buy. Proper understanding of difference among these competitive concepts helps practiceners to decide which of these concepts can be practically applied.
