Marketing Concepts And Approaches. These approaches explain clearly the mechanism and concept of marketing. Production Oriented Marketing 2.
Consumers satisfaction products and services should be created to satisfy customers needs. Production Oriented Marketing 2. These approaches are Commodity Approach Institutional Approach Functional Approach and Decision Making Approach.
There are four different approaches to the study of marketing.
These approaches explain clearly the mechanism and concept of marketing. Consumers satisfaction products and services should be created to satisfy customers needs. Under the old approach principle of Caveat Emptor ie let the buyer beware operates. THE SOCIETAL MARKETING CONCEPT The societal marketing concept holds that the organizations task is to determine the needs wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumers and the societys well being.
