Marketing Concepts Of Customer Experience In Digital Economy. It is also known as collaborative consumption or peer-to-peer exchange. Digital marketing facilitates WOM word of mouth and horizontal communication within any target market with the customers being central in strategy and outcomes complemented by more detailed ROI and requiring more analysis of digital or e-consumer behaviour.
In order to understand the key trends in consumer behavior under the conditions of digital economy the analytics of various global consulting companies such as McKinsey Global Institute MGI the consulting company Gartner Inc companies Deloitte Bain. At the end of the course the students will have a practical set of tools that will allow them to implement customer experience management in their companies. Digital customer experience DCX focuses on the latter including both front-end services and back-office process optimization that ultimately benefits customers.
Two of the best-known examples of the sharing economy are Uber transportation and Airbnb housing.
Digital marketing is using digital channels to reach out to more number of audience and build a customer base wider than before. In a connected world the concept of marketing mix has evolved to accommodate more customer participation. Marketing concepts of customer experience in digital economy. Customer experience In the digital economy all customers business-to-business as well as business-to-consumer alike want to interact with businesses when and where they want and in a fashion that is most convenient for them.
