What Is The Difference Between Marketing Concept And Selling Concept. MARKETING CONCEPT Outward focus on customer. In marketing concept businesses are defined by the benefit customers derive from the activity of the organization.
Selling concept helps customer easily distinguish between the company and the competitors product. The difference between selling concept and marketing concept has been detailed above. In marketing the customer creates market demand.
The marketing concept is customer-oriented.
Marketing on the other hand is a comprehensive term which includes selling in itself merchandising and distribution. Marketing is a concept a strategy that is a heady mix of many activities aimed at increasing sales while selling is the final act of buying by the end consumer at a point of sale While the end result of both marketing and selling is same ie. At its core the actions resulted from this type of activities are close to. The selling concept is carried out after the production and product development is finalised.
