What Is Societal Marketing Concept Example. The societal marketing concept is essentially an extension of the marketing concept with the society as an added target. These come after President Donald Trump implemented executive orders that raised controversies.
In the marketing world this is called societal marketing. Body Shop is a cosmetic company founded by Anita Roddick in 1976. The company uses only plant based materials for its products.
The societal marketing concept is right to some extent that whats good for an individual and good for the whole society are completely different things.
Societal marketing concept forces the company to shift its focus from transaction to relationships. The purpose of the societal marketing concept is also to satisfy the needs and requirements of customers before making any profit. The company uses only plant based materials for its products. For example they often get used in magazine covers too.
