Marketing Concept. An organization uses the marketing concept when it identifies the buyers needs and then produces the. Breaking down their needs and settling on such choices that fulfill those needs in a superior manner than contenders.
The marketing concept is also known as the pull strategy meaning businesses are so powerful customers will always return and buy more. What are the Marketing Concepts. Marketing concepts are driven by a clear objective that takes into account cost efficiency social responsibilities and effectiveness within a particular market.
Today most firms have adopted the marketing concept but this has not always been the case.
The marketing concept demands that the strategic decisions made by the company are taken keeping the customer in mind. Marketing concepts are driven by a clear objective that takes into account cost efficiency social responsibilities and effectiveness within a particular market. Applying the marketing concept also means knowing what the market needs and expects from the company thereby doing more market research. The Marketing Concept The marketing concept is based on increasing a companys ability to compete and achieve maximum profits by marketing the ways in which it offers better value to customers than its competitors.
