Marketing Concepts Summary. In carrying out marketing work an organization may use one or a combination of the following philosophies or concepts which Kotier 1994 described as. 1 the production concept 2 the product concept 3 the selling concept 4 the marketing concept and 5 the societal marketing concept The production concept holds that consumers favour products that are available at low cost and that.
These approaches are called marketing concepts or a philosophy that determines what type of marketing tools are used by a company. Many organisations especially small firms - are already marketing without realising it. You might not be advertising your services but you probably do make an effort to.
A brief summary of marketing and how it work 02 Why marketing.
The first identifies the purpose and task of marketing the. A concept is an orientation or a philosophy. It represents a distinct philosophy of business and considers marketing more than a physical process. Current and future trends.
