Marketing Concept Customer Orientation. States that the two major concepts are. It is driven by senior managers passionate about delighting their customers.
Customer Orientation is a management and sales approach in which the customer is at the center and the business departments work around their needs and demands. All its actions and decisions at every business keeps in mind the needs of the consumer. The marketing concept is oriented toward pleasing customers be those customers organizations or consumers by offering value.
CUSTOMERS FRONT LINE PEOPLE.
A customer orientation approach means that the company gives a lot of importance to the customer and is a customer oriented company. Long-range customer and societal welfare. An organization to implement a customer orientation. Such companies make all their marketing strategies with customers at the apex of the pyramid.
