Marketing Concept Traditional And Modern. Its strategy is target marketing The distribution policy under modern marketing is. In traditional marketing more importance is given on selling the product.

It is multidimensional as along with selling product and getting profit it also gives emphasis on customer satisfaction planning after sales service and many other variables. Its strategy is target marketing The distribution policy under modern marketing is. In traditional marketing more importance is given on selling the product.
The traditional concept of marketing corresponds to the general notion of marketing which means selling goods and services after they have been produced.
Before the popularity of digital marketing and social media marketing traditional marketing was the choice of companies to promote their products to. The emphasis of marketing is on sale of goods and services. While traditional marketings focal point is the companys product or service modern marketing is more customer-oriented. Traditional marketing includes print advertisements billboards TV newspaper radio etc.