4 P Marketing Jerome Mccarthy. All marketers should know the 4 Ps. The four categories elaborated by Jerome E.
Jerome McCarthys four Ps of marketing as a foundation for solid strategy and planning. The fundamental among them was the 4 Ps of marketingLater in the 1960s Jerome McCarthy devised the 7 Ps model refining the essentials from the marketing mixOver time many Ps have been crystallized like 5Ps 8Ps etcBut the 4Ps of marketing is like the purest crystal. Namely Product Price Place and Promotion.
Jerome McCarthy in 1960 You can see why there may have been some need to update the theory.
Since then there have been many advances in marketing thought and conceptualization. Co-author of the influential Basic Marketing. Yang mendasar di antara mereka adalah strategi pemasaran 4p. The 4 Ps have been associated with the Marketing Mix since their creation by E.
