Marketing Concept Articles. This paper provides a better understanding on how Islamic perspective on marketing concept. Example of Marketing concept Lets take an example of 2 eternal rivals Pepsi and Coke Both of these companies have similar products.
This paper only reviewed concerned articles from ScienceDirect Emerald Insight and books. For attracting consumers and for sales promotion every manufacturer has to concentrate on four basic elementscomponents. 41 Profit Direction.
Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
Over the past decade the marketing concept has become widely accepted in the United Statesperhaps in some situations too enthusiastically accepted and too. The marketing concept has served business well in the postwar years as a basic corporate philosophy. This paper provides a better understanding on how Islamic perspective on marketing concept. New buzzwords crop up every day and new tools promise to.
