Marketing Concept Definition Business Management. It is in short an action taken to bring attention to a business offerings. A marketing manager has to ensure that the product is catering to the needs of the consumers that proper distribution channels are set in place that the price of the product is in line with the firm expectations and the consumer expectations and suitable promotion strategies are in place.
The marketing concept is a process when a company plans and implements to maximize profit by increasing sales satisfying customers needs and beating competitors. It also includes those operations that influence existing and potential demand. It includes those operations that determine existing and obtained changes in the market.
Example of Marketing concept Lets take an example of 2 eternal rivals Pepsi and Coke Both of these companies have similar products.
Most successful organizations have adopted the marketing concept. Example of Marketing concept Lets take an example of 2 eternal rivals Pepsi and Coke Both of these companies have similar products. The marketing concept is based on the right principle. Most successful organizations have adopted the marketing concept.
