4 P Marketing Coca Cola

The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

4 P Marketing Coca Cola. Pricelist price including discounts allowances. Coca Cola targets both individual customers and families.

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Productfeatures designs brands packaging etc. P a g e 1 2. 4 Ps are as follows.

Referred to as the marketing mix.

Using Coca-Cola as an example. Short description of Coca-Colas 4PsAccording to Business Insider 2017 Coca-Cola spends more money on advertising than Microsoft and Apple combined in order to promote its products as well as the brand in the market. This preview shows page 1 - 2 out of 4 pages. Both of these well-known brands belong to famous Forbes list.

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