What Is Marketing Concept Era. It was during this period that many marketing concepts were initially developed and classified and terms defined. All motivations for creating a product and creating a marketing strategy to reach potential consumers is all for meeting their.
All motivations for creating a product and creating a marketing strategy to reach potential consumers is all for meeting their. In addition to considering a customers wants and needs companies began to realize that they must also take into consideration the long-term interests of the society. The production era began during the Industrial Revolution.
The years between 1910 and 1920 are characterized as a period of conceptualization and in this era basic concepts on which the structure of marketing thought was built for the next 40 or 50 years emerged and were crystallized.
It was during this period that many marketing concepts were initially developed and classified and terms defined. Evolution of Marketing Concept. 4- Societal Marketing Era. In its fullest sense the marketing concept is a philosophy of business which states that consumers want satisfaction is the economic and social justification of a firms existence.
