Real Marketing Concept Definition. Real-time marketing is marketing performed on-the-fly to determine an appropriate or optimal approach to a particular customer at a particular time and place. It facilitates many-to-many communications due to its high level of connectivity and is usually executed to promote products or services in a timely relevant personal and cost-effective manner Bains et al 2011.
The marketing concept is a business idea which states that the companys success lies in becoming more effective than the rivals in producing delivering and communicating greater customer value to the target market. Marketing includes advertising selling and delivering products to consumers or other. A Definition of Real-Time Marketing In its infancy real-time marketing involved creating a marketing strategy focused on up-to-date events.
Strategy has found its place at every marketers table.
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. To summarise The concept of marketing relies on market research and determining needs of the customer such that a better marketing strategy can be devised which satisfies the needs of the customer. Real-time marketing is marketing performed on-the-fly to determine an appropriate or optimal approach to a particular customer at a particular time and place. First ensure direct marketing is the appropriate method for the product or service being promoted.
