What Are The Marketing Concepts And Philosophies. However there are five core marketing concepts also known as marketing management philosophies. That cover the interests of not only the organization itself.
Marketing is a very important activity in all business sectors today. It is the act of developing pricing delivering and promoting of a good or service in order to satisfy and retain. Marketing Concepts are popularly called marketing philosophies which clarify how the marketing activities of the organization from the past to present are guidedAs per the history or evolution of the human civilization the history of the marketing concept also evolvedAs time passes by With the changing human needs and competition in the market different marketing concepts have been.
The following are four of the marketing management philosophies 1.
Moreover the organizations set their organizational goals in the light of these marketing management philosophies. More importantly it is an overall business philosophy that should be adopted by everybody in the entire organisation. The production concept is one of the earliest marketing concepts where the company focuses on the efficiency of its production processes. Clearly marketing activities should be carried out under a well-thought-out philosophy of efficient effective and socially responsible marketing.
