What Are The Factors Influencing Marketing Concept. Nature of Target Market. Selection of marketing mix is affected by following factors.
Selection of marketing mix is affected by following factors. Social factors affecting consumer buying behavior. Each culture contains sub-cultures groups of people with share values.
Consumer behavior is defined as all psychological social physical behavior of potential customers as they become aware of evaluate purchase consume tell others about product.
Selection of marketing mix is affected by following factors. A customers buying behavior is also influenced by social factors such as the groups to which the customer belongs and social status. Consumer behavior is an attempt to understand predict human actions in the buying role. These motives are the factors that influence the consumer behavior.
