What Are The 4 P's Of Marketing In Relation To The Hospitality And Tourism Industry. Marketing mix usually refers to the set of 4Ps viz. Often the three additional Ps - process people physical evidence is also added and called 7 Ps of Marketing.
Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. Only then a marketing strategy can start to be designed but we will discuss that in coming chapters. The marketing mix and the 4Ps of marketing are often used as synonyms for one another.
A very important way in which the travel and tourism business responded to their highly complex pricing circumstances is to operate at two levels.
Tourism and hospitality go hand in hand the hospitality industry offer services like accommodation transportation food and beverage recreation and leisure. In this post we will list the most significant characteristics of the tourism product. Eg- Higher the product quality higher the price of the product. Tourism customers rate the product at a price and.
