Concept Of Marketing Strategy Definition. Features of Marketing Concept. What Is a Marketing Strategy.
Marketing strategy can be defined as the total sum of the integration of segmentation targeting differentiation and positioning strategies designed to create communicate and deliver an offer to a target market El-Ansary 2006268. Broadly speaking the concept of marketing strategy encompasses any approach. Market penetration strategy is one of the four business growth strategies identified in the Ansoff Matrix the other three being market development strategy product development strategy and diversification strategy.
The most distinguishing feature of the marketing concept is the importance assigned to the consumerThe determination of what is to be produced should not be in the hands of the firms but in the hands of the consumers.
Marketing strategy defines the companys marketing advertising strategies based on business goals. Jain 2000 Strategic marketing means looking at the whole of a companys portfolio of products and markets and managing the. Marketing strategy can be defined as the total sum of the integration of segmentation targeting differentiation and positioning strategies designed to create communicate and deliver an offer to a target market El-Ansary 2006268. What is Marketing Strategy Marketing strategy is a long-term course of action designed to optimize allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders.
