4 P Marketing Model. Jerome McCarthy McCarthy J. Marketing mix usually refers to the set of 4Ps viz.
How to build an STP marketing strategy. The four components of this model are the product price place and promotion. Benefits of STP marketing 4.
Effectively summing up the 4 pillars of the business cycle McCarthys marketing mix has since become one of the most enduring and widely accepted frameworks in business.
The four components of this model are the product price place and promotion. These elements are discussed in detail under the 7 Ps marketing mix model. Jerome McCarthy in 1960 You can see why there may have been some need to update the theory. But theoretically the marketing mix is a much broader term.
