4 P's Marketing Mix Of Coca Cola. Promotion plays an important role in the marketing mix of Coca Cola the company uses a proper mix of ATL BTL and Digital channels for creating awareness and promoting their products. Coca Cola is best known for its clutter-breaking and out of the box marketing campaigns.
The marketing mix refers to the set of actions that a company uses to promote its brand or product in the market. The worlds largest beverages company Coca Cola began more than a century ago. These 4Ps are product - an entity that satisfies a need or want price - an amount a customer is willing to pay for a product place - the geographical location and convenience of purchasing the product and promotion -.
A 4p marketing mixes are normally included 4 major elements in the strategies such as product promotion place and price.
Recognized by over 93 of. The Coca Cola company world headquarter is at Atlanta Georgia USA. These four elements are often referred to as the 4Ps of the marketing mix. The worlds largest beverages company Coca Cola began more than a century ago.
