Marketing Communication Concept Definition. Marketing communication involves sharing of meaning information and concepts by the source and the receiver about the products and services and also about the firm selling through the devices of promotion via advertising publicity salesmanship and. Marketing communications of an organization is a complex of measures techniques and methods by which information about goods services or brand of the company reaches its users.
In other words the different medium that company adopts to exchange the information about their goods. Integrated Marketing Communications IMC is a concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear and consistent message. Marketing communications of an organization is a complex of measures techniques and methods by which information about goods services or brand of the company reaches its users.
Various steps of communication planning are explained in the end to help in understanding the difference between effective and ineffective marketing communication.
Marketing concepts are driven by a clear objective that takes. Integrated marketing communication refers to integrating all the methods of brand promotion to promote a particular product or service among target customers. Consumers can learn about the product and who makes the product. Marketing Communication Concept Broadly speaking marketing communication is a continuous interaction between the buyers and sellers in a marketplace.
