Marketing Concepts Quizlet. A marketing concept is a philosophy that encourages companies to develop products based on the markets needs and preferences. Customer and the company.

This theory states that successful products and services are those that actually supply something that the customer is actually requiring. Create your own flashcards or choose from millions created by other students. Customer and the company.
Marketing Chapters 6-9 Quizlet 147 85 Multiple choice questions 1.
Choose from 500 different sets of marketing concept flashcards on Quizlet. What is the marketing concept. All business activities should be directed to create and satisfy the customer. Choose from 500 different sets of marketing concept flashcards on Quizlet.