Marketing Concept Company Example. Today companies of every size in all industries are applying the marketing concept. Therefore Enterprise began delivering vehicles to customers homes or places of work.
Enterprise Rent-A-Car found that its customers didnt want to have to drive to its offices. The world we live in today is facing many challenges like global warming causing glaciers to melt and increase the sea level. The production concept is one of the earliest marketing concepts where the company focuses on the efficiency of its production processes.
However the value proposition presented by both is different.
Product concept customers want features. However the value proposition presented by both is different. Product concept example - Company constantly providing new updates to their products and meeting the needs of their customers. The thesis is comissioned by Company X.
