Marketing Concept Basic Definition. What is the marketing concept and relationship-building. Marketing is the process of getting the right goods or services or ideas to the right people at the right place time and price using the right promotion techniques and utilizing the appropriate people to provide the customer service associated with those goods services or ideas.

Analyzing their needs and making such decisions that satisfy those needs in a better way than competitors. 11 Definition of Marketing 111 Market The concept of market has undergone significant changes over the years commensurate with the changes in the structure and scope of markets. However the definition of marketing has evolved over the years.
However the definition of marketing has evolved over the years.
Mainly marketing concepts denote the philosophies a business uses to define and accomplish the needs of its customers. Understanding the Definition of Digital Marketing Digital marketing is much more than a website email and social media. This theory states that successful products and services are those that actually supply something that the customer is actually requiring. Marketing concepts are driven by a clear objective that takes into account cost efficiency social responsibilities and effectiveness within a particular market.