Marketing Concept Vs Selling Concept Example

The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

Marketing Concept Vs Selling Concept Example. The aim of selling concept of marketing is to determine how the products will reach to the customers. Marketing concept is much better and more profitable in selling concept.

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Define business by goods and services For everybody or the average consumer. Encyclopedia door to door selling insurance and online shopping are some of. The selling concept has its drawbacks.

On the other hand the concept of selling emphasises only on the requirements of the seller.

Marketing as a concept and approach is much wider than selling and is also dynamic as the focus is on the customer rather than the product. Marketing as a concept and approach is much wider than selling and is also dynamic as the focus is on the customer rather than the product. It is the strategy of meeting the needs in an opportunistic individual method driven by human interaction. Difference Selling Concept.

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